Gentle Art Of Leadership Podcast – Alex Wells

Introduction

Alex Wells is a Jesus follower, husband, father, and founder and CEO of Imprint Digital. He sat down with me this week to share his story of launching and building his business while growing his family and keeping them a top priority. Alex pulls back the curtain of the digital marketing world, giving business owners a firsthand look into what to look for and why when hiring a digital marketing company. Alex discusses the importance of trust, character and hard work when it comes to the qualities to look for in new team members, and shares invaluable tips on how to find and hire great team members into your business.

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Highlights From The Episode

  • Time: [00:00:13]
    Meeting at Northern Dorado jiu jitsu
  • Time: [00:01:42]
    Reasons for getting into Jiu Jitsu
  • Time: [00:02:25]
    Finding the right Jiu Jitsu studio
  • Time: [00:03:22]
    Connecting dots between jiu jitsu and business
  • Time: [00:04:23]
    Personal life and family
  • Time: [00:05:42]
    Co-founder and CEO of Imprint Digital
  • Time: [00:06:37]
    Future-proofing the business
  • Time: [00:07:21]
    Overcoming challenges in business
  • Time: [00:08:48]
    Looking ahead in the digital marketing industry
  • Time: [00:10:21]
    Evolution of digital marketing industry
  • Time: [00:11:44]
    Challenges and profitability in digital marketing
  • Time: [00:12:54]
    Need for personalized and efficient digital marketing services
  • Time: [00:14:01]
    Impact of AI on digital marketing efficiency
  • Time: [00:14:51]
    Perception vs reality in the digital marketing industry
  • Time: [00:15:56]
    The downfall of cookie-cutter digital marketing companies
  • Time: [00:16:33]
    Importance of thinking ahead in the digital marketing industry
  • Time: [00:17:28]
    Risks of not owning your own domain in digital marketing
  • Time: [00:19:00]
    Pitfalls of proprietary tools in digital marketing
  • Time: [00:20:56]
    Basic steps for starting a digital marketing business
  • Time: [00:21:46]
    Drinking whiskey and buying domain names
  • Time: [00:22:04]
    Importance of digital knowledge for business owners
  • Time: [00:22:45]
    Taking advantage of business owners’ lack of knowledge
  • Time: [00:23:04]
    Five essential questions to ask a digital marketing company
  • Time: [00:24:17]
    Understanding Google Ads and digital marketing costs
  • Time: [00:25:53]
    Importance of communication availability
  • Time: [00:27:12]
    Experience and expertise in digital marketing
  • Time: [00:28:23]
    Managing multiple accounts in digital marketing
  • Time: [00:29:17]
    Revenue per person as a metric for business health
  • Time: [00:30:01]
    Reaching the benchmark of yearly revenue per person
  • Time: [00:32:31]
    Building Websites and Platform Options
  • Time: [00:33:57]
    Importance of Ownership and Avoiding Proprietary Solutions
  • Time: [00:35:16]
    Creating a Non-Exit Plan and Focusing on Efficiency
  • Time: [00:36:32]
    Cultivating Trust, Character, and Hard Work in Company Culture
  • Time: [00:37:57]
    Encouraging Feedback and Ideas from Team Members
  • Time: [00:39:51]
    Establishing Trust and Integrity in Hiring Process
  • Time: [00:40:28]
    Building Trust and Expanding Networks for Hiring
  • Time: [00:41:42]
    Leveraging Warm Introductions for Hiring
  • Time: [00:42:24]
    Passing Down Core Group Trust Among Team Members
  • Time: [00:43:10]
    Strategic Hiring Process and Importance of Personal Connection
  • Time: [00:44:27]
    Firing Slow vs. Firing Fast
  • Time: [00:46:10]
    The Consequences of Firing Too Slow
  • Time: [00:47:31]
    The Importance of Taking Responsibility for One’s Life
  • Time: [00:49:24]
    The Limitations of Changing Someone
  • Time: [00:50:02]
    Disrespecting the Process and Team
  • Time: [00:51:19]
    The Golden Rule and Mutual Respect
  • Time: [00:52:12]
    The Importance of Business Education for Employees
  • Time: [00:53:43]
    Understanding the Business Layer
  • Time: [00:54:27]
    The Reality of Business Profit and Personal Income
  • Time: [00:54:42]
    Sacrifices and Challenges of Starting a Business
  • Time: [00:56:21]
    Reality of the numbers
  • Time: [00:57:06]
    Importance of discussing business details
  • Time: [00:58:05]
    Organizational structure and Profit First
  • Time: [00:58:57]
    Profit as a priority in business
  • Time: [00:59:33]
    Recommended books for business owners
  • Time: [01:00:04]
    Overcoming personal and professional struggles
  • Time: [01:01:45]
    Choosing to leave things better than before
  • Time: [01:03:11]
    Simplifying life and doing good
  • Time: [01:03:35]
    Leaving a positive impact on the world
  • Time: [01:04:04]
    Wrapping up the conversation

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