Jesse Laner is a husband, father, and co-owner of Northern Colorado’s thriving real estate brokerage, C3. Interestingly, Jesse never planned on getting into real estate. The profession found him during a pivotal time in his life. In 2008, while initially exploring real estate investing, Jesse realized he needed capital to achieve his goals. This led him to the selling side of real estate—a move that helped him build up his cash reserves and launched his career in the industry. In this episode, Jesse gives a refreshingly transparent take on the real estate world. He doesn’t hold back in sharing his thoughts on both the rewards and challenges of his profession. He dives into the importance of collaboration within the industry, introducing the concept of “collabo-tition,” where competitors work together to raise the overall success of everyone involved. Jesse also draws comparisons between the 2008 market crash and today’s current market conditions, explaining why today’s challenges might be even tougher due to the drastically lower number of transactions. With an emphasis on perseverance, adaptability, and teamwork, Jesse offers valuable insights for anyone navigating uncertain markets.
